B*Boy Underwear

eCommerce and showcase website, launched: Feb 2008

B*Boy Product CategoryB*Boy - Product close upB*Boy founder - William Baker profile

PHP, Symfony, Javascipt, microformats, Prototype, eCommerce, MySQL

B*Boy is a collection of men's underwear and swimwear formed by William Baker (best known as Kylie Minogue's Creative Director) with the help from Stevie Stuart (Bodymap), Tony Hung (Adjective Noun) and Trademark (he's the brand himself). The brief set a strong point to attractive design. On the other hand Hatch promised bespoke internet presence. For the sake of Search Engine Optimization we decided to not use Flash. Every effect on this website is made with Javascript (Prototype, Scriptaculous and some other compatible libraries were used). To handle purchases I wrote my own eCommerce system. This website has a decent administration panel handling eCommerce and Content Management. The CMS driven contact page uses microformats to simplify adding BBoy to contact managers.

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